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How Turf Installers Can Win More Business by Solving the #1 Turf Complaint

If you install artificial turf, then you’ve probably already dealt with it.

Author

Nick Purchio
May 13, 2025 • Estimated Reading Time: 6 minutes

The turf looks great. It saves water. It cuts down on yard work. Your customers are happy.

Then three weeks later...

They call back. Something stinks.

Literally.

It doesn’t take long for pet owners to realize the downside of synthetic grass: dog pee lingers. And when it doesn’t drain fast enough—or doesn’t get cleaned often enough—it becomes a hot, humid layer of ammonia underfoot once the sun comes out.

This article is here to help you, the turf professional, get ahead of that problem.

Because for the 50% of American households that own a dog, odor management is going to be top of mind. And if you can offer a smarter solution for it, you’ll:

  • Close more turf jobs

  • Differentiate your services from cheap installers

  • Improve customer satisfaction

  • Get fewer callback complaints

Let’s break it down.

Turf + Dogs = A Real World Problem

Artificial turf is booming. Between drought-conscious homeowners, landscape makeovers, and the push to reduce water bills, turf installations are on the rise. But here’s the catch:

Dog owners love the idea of turf. But they hate the reality of the smell.

The moment a dog starts using turf as a bathroom, that low-maintenance dream gets complicated. Homeowners quickly find out:

  • Hose-end sprayers are modified lawn tools and use gallons of water per-use

  • Spray bottles feel like a joke.

  • Most cleaners require a lot of effort or assembly, or both.

  • The smell still creeps in.

This is where you, the cunning & educated turf installer, now have a huge opportunity.

Meet the Dozzle System

The Dozzle System was designed specifically for turf owners with dogs—especially those frustrated with traditional turf cleaning methods.

What’s Included:

  • Poozooka: A rechargeable, hose-free foam sprayer.

  • FoamZyme: An enzyme-powered turf cleaner that clings to stink.

That’s it. But here’s why it matters:

Why It Works for Dog Owners:

  • No hose required: Save water, clean smarter

  • Foam lasts 10–15 min: Enzymes actually have time to break down odor

  • Portable: Easy to use daily without dragging a hose

  • Commercial: Great upsell for commercial projects (Apartments, HOAs, Municipal projects, Restaurants, etc)

  • Safe: No harsh chemicals, no fragrances, no need to rinse

“It’s like upgrading from a toothbrush to a power washer—for your dog’s bathroom.”

What This Means for You as an Installer

When you pitch turf, you probably talk about:

  • Saving water

  • Cutting down yard work

  • Having a cleaner, more usable space

The Dozzle System fits right into that pitch.

Imagine this:

“Because you have dogs, we recommend pairing this turf with a system that keeps it clean—without using more water. We’ve seen pet owners get frustrated using hose-end sprayers, and this is a cleaner, smarter way to handle odor.”

You’re being helpful. You’re being the expert. You’re solving a problem before it becomes a complaint.

Even if you don’t sell it yourself (though we can help with that), just being the one to mention it sets you apart.

People can check us out on our own website, Amazon, or any of the social platforms in the footer of this email.

Stats to Back It Up

  • 65 million U.S. households own at least one dog

  • Synthetic turf installations are projected to grow 10–15% annually

  • Odor is the #1 complaint from turf customers with pets

  • Turf installers who address odor up front have higher NPS scores

Turf pros who work with us get a one-pager with these stats included. We can work together to customize the look so it fits your brand and style.

Real Talk from Customers

“Our turf guy was great, but didn’t tell us how to clean it. It smelled awful in three weeks.”

“We found Dozzle on Amazon after trying four different turf sprays. It’s the only one that actually works—and doesn’t require soaking our yard.”

“I wish our installer had recommended something like this.”

These are real reviews. And if you’re a turf installer, they should make you pause.

How to Use This in Your Pitch

Here’s how to weave it in:

During Consultation:

“Do you have pets?”
“Got it. With turf and dogs, odor can sometimes be an issue. We’ve had great feedback from clients who use a foam-based enzyme cleaner after installation.”

After Installation:

“Now that your turf’s in, here’s a bonus recommendation for keeping it fresh if your dog uses this area. You don’t need a hose sprayer—this system is portable, easy, and safe.”

You’re not upselling. You’re being helpful.

And customers remember that.

Want to Offer Dozzle to Your Clients?

We work with turf professionals, landscapers, and maintenance crews to make sure their clients:

  • Don’t call back with complaints

  • Get a better long-term experience

  • Trust your team for future installs

We can set you up with:

  • Custom one-pagers to hand out with installs

  • Training materials for your team

And if you’re not ready for that? Just share our website: dozzlepets.com, or our blog with your pet-owning clients.

Final Thought: Your Work Deserves to Smell as Good as It Looks

You install beautiful spaces.

Don’t let odor ruin the results.

Dog ownership and turf aren’t mutually exclusive. But they do require smarter habits. The Dozzle System makes it easy—and it makes you look like the pro who’s thought of everything.

Let’s make turf better. Together.

Cheers,

Nick & Mozzarella